Never Ending Friending: A Journey Into Social Networking

A Major-Major New Report on Social Networking commissioned by Fox Interactive Media:
Never Ending Friending: A Journey Into Social Networking (April
2007)
Introduction
Depending on your vantage point, social networking represents:
*** A fad, especially among the young and tech-obsessed
*** An unprecedented tool for keeping in touch with friends and family
*** A disruptive, unscripted environment
*** An unparalleled opportunity for brands and consumers to make real connections
*** Some combination of all of the above ... and then some.
Interestingly, despite all the talk -- the water cooler pronouncements, the breathless media coverage, and the teenage conversations you may have overheard at home and in your communities -- social networking remains a relatively new and under-examined topic.
What's real? What's true? What works?
Nobody really knows.

For full-text of the "Journey," go to:
http://blogs.forrester.com/Never_Ending_Frieding_April_2007.pdf